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Use Crowdfunding If You Need Capital For Your Small Business

Crowdfunding campaigns may offer a lot of benefits to small businesses. They can help startups get access to a pool of prospective investors and several fundraising options. Although raising funds is always the primary purpose of these campaigns, you may also use these campaigns to gain visibility, customers, and success. In this article, we are going to take a closer look at some of the primary benefits of crowdfunding for small businesses. Read on to find out more.

1. Efficiency

If you are struggling to build your business and raise capital, you may not afford to pursue conventional financing requirements. In this case, it’s better to set up a crowdfunding campaign on a good platform. These platforms can help you get your message across to a lot of people.

These platforms can help you tell your story and benefit from a focal location that may get you a lot of potential investors.

2. High visibility

Good crowdfunding platforms enjoy high exposure. So, if you run your fundraising campaign on this type of platform, you can have social proof and validation for your prospective investors. And this will build a chain of investors for your startup. And this is what you want to grow your business.

3. Crowdsourced brainstorming

Crowdfunding offers an opportunity for you to brainstorm in order to refine your ideas. The basis of a new business is to look for something that your prospective customers may need. And you can brainstorm ideas to meet that need.

So, what you need to do is grab that opportunity and get customer feedback while putting together a plan for your startup. Crowdfunding can help you get closer to your prospective customers. This way you can engage your customers and field ideas, feedback, complaints, and questions.

4. Loyal advocates and early adopters

Crowdfunding can help you get in touch with early adopters and brand advocates. And these people believe in your product, service, or story. Therefore, they are willing to put their money into the longevity and success of your startup.

They will play an important role in making your crowdfunding campaign a success. Plus, they will get the word out about your success with their friends, family, and members of social networks.

5. Media exposure

Press coverage can attract a lot of potential investors to your campaign. Plus, it can help you raise awareness about your brand. You can achieve these goals through a print publication, blog, or a popular news station.

For instance, a feature story on a social network, such as Twitter can create a snowball effect and bring a lot of investors to you.

In short, crowdfunding has become an ideal way of validating businesses and looking for early adopters and investors. So, if you are looking to reap all these benefits, we suggest that you use a good crowdfunding platform.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.

Why Instafollow HQ Is One of the Top-Rated Instagram Tools?

As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.

It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.

Be it a business, brand or personal, Instagram is loved by all!

Attractive Images are posted with hashtags and captions to provide additional information.

With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.

With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?

Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ

Helps in Capturing your Audience’s Attention

Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.

Instafollow HQ creates your feed with detailed Perfection

Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.

Develops an Appealing Account

InstafollowHQ has special editing tools that keep your account look elegant.

By maintaining attention capturing look for your business/brand, it indicates you are a true professional.

Increases Your Network

Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.

It also adds location to your posts so your right customer can reach to your destination.

Creates Creative Content

We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?

Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.

Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!

So what are your thoughts?

Schedule your Instagram posts like never before only with one of the best social media management tools – Instafollow HQ.

Don’t wait! Don’t hesitate! Yeah! Because it’s time to grow your business.

Request a FREE Quote Now!

InstaFollowHQ is the best digital toolkit for every businesses and brand.

What Might Be Next In The Economy?

Since, we don’t have a crystal ball, it is impossible to predict, accurately, the future! This is especially true, when, it comes to economic issues, including investment, real estate, interest rates, inflationary pressures, government actions, international factors, etc. What are the ramifications of inflation, recession, interest rates, Federal Reserve Bank decisions, etc? How can one, hedge – his – bet, in order to minimize unnecessary risks, while receiving a quality return, also? There is no simple answer, because so many factors, have significant influences. With, that in mind, this article will attempt to briefly, consider, examine and review potential factors, in order to help readers, have a more – complete understanding of the possibilities.

1) Interest rates: We have experienced a prolonged period of historically – low – interest rates. This has created easy money, because the cost of borrowing is so low. Both individuals and corporations have benefited, at least, in the immediate- term, permitting home buyers to purchase more house, because their monthly charges, are low, due to low mortgage rates. Corporate and government bonds, and banks, have paid low returns. It has stemmed, inflation, and created a rise in home prices, we haven’t witnessed, in recent memory. The Federal Reserve Bank has signaled they will be ending this propping – up, and will also raise rates, probably three times, in 2022. What do you think that will cause.

2) Auto loans, consumer loans, borrowing: The auto industry has been, significantly, impacted by supply chain challenges. When rates rise, auto loans and leases, will be more costly.

3) THis pattern began after the Tax Reform legislation, passed at the end of 2017, which created the initial, new, trillion dollars deficits

4) Government spending, caused by the financial suffering and challenges, because of shut downs, etc, because of the pandemic, created trillions more in debt. Unfortunately, debt must be eventually addressed.

5) Perception and attitude: The past couple of years,apparently, created a public perception, plus many fears, with a crippling economic impact.

Either, we begin to plan, effectively, and with common sense and an open – mind, many will be at – risk. Wake up, America, and demand better leadership, service and representation.

What Digital Marketing Expert Says About Digital Marketing Future

That is actually an age from material advertising and marketing: Gone are actually the times from universal advertising. A Digital Marketing Company creates the advertising and marketing initiative highlighting the prominent attributes in such a means that they strike the audiences in the fastest feasible opportunity. Given that individuals find lots from relevant information in the kind from company message, this is actually in addition crucial for a Digital Marketing Company to create appealing as well as artistic information. User-specific electronic advertising initiative will definitely create individuals knowledgeable from the simple fact that their tasks are actually being actually tracked through electronic advertising providers.

This is actually a period from information advertising and marketing: Gone are actually the times from common advertising. As individuals anticipate even more enticing expertise, artistic supervisors possess to invest terrific initiatives on contemplating special information. A Digital Marketing Company develops the advertising and marketing project highlighting the remarkable attributes in such a technique that they strike the visitors in the quickest achievable opportunity.

As fast Internet is actually readily available in budget-friendly prices on portable gadgets, company managers are actually pushed to choose a pro Internet Marketing Company for a successful on-line visibility.

Pinpoint aim at advertising will definitely displace whatever: With a boost in individual profiling as well as market segmenting, artistic developers will definitely possess to establish a certain web content that targets to particular target market. Every Internet Marketing Company are going to be actually obliged to examine the consumer actions prior to supplying information.

A significant boost electronic advertising in the latest years, as well as the exact same fad appears to carry on in the happening years. Depending on to price quotes, firms are going to devote extremely higher on electronic media as reviewed to the standard one. As fast Internet is actually accessible in economical costs on portable gadgets, company managers are actually required to employ a pro Internet Marketing Company for an efficient on the web existence.

Customers will certainly protest to invasion right into their personal area: This is actually extremely a lot very clear that individual profiling has actually to be actually performed through tracking the individual actions and also task on the Internet. User-specific electronic advertising and marketing project will definitely make folks knowledgeable from the simple fact that their tasks are actually being actually tracked through electronic advertising business. Specialists experience that this will definitely be actually an issue from problem in the happening years.

Some Dangers From Pandemic Fatigue

Open your Bible to 1 Thessalonians 4:1 it says… Finally, then, brothers, we ask and urge you in the Lord Jesus, that as you received from us how you ought to walk and to please God, just as you are doing, that you do so more and more. Go ahead and highlight that scripture.

Will you trust God to teach you in the way you should go? You need wisdom to live for His righteousness, His love and devotion to Christ Jesus. You see, you have to develop the habit of listening to God. He may give you direction you have never had before. Like what? God wants you under the influence of His Word. God wants you to live by godly principles in His Word.

God wants you to give Jesus first place! This is vital for your Christian walk! Jesus is your connection to the throne of God. You see, in this world, it is very easy to become distracted from God. Many people follow some other path apart from God’s will. But the foundation of all spiritual truth is obedience to God through the power of the Holy Spirit.

The Bible tells you to praise the Lord! He is truly worthy of worship. Love no one not even yourself – more than you love God. Every morning you should be asking God to fill you with His presence. You want to be filled by the Spirit so that you’re led by Him. You love the Word, study the Word and learn the Word. Why? To live your life to please God. His Word is true wisdom for you to walk in His instructions.

If you want to live your life to please God give His Word a place of first priority! Scriptures will come alive on the inside of you. You’re knowing God for yourself and the importance of being led by the Spirit of God. Many people won’t like the new you, but you’re not living to please people, you’re living to please God.

You don’t need people approval when you have God’s approval! You want the praise of God more than the praise of people. Quit worrying about what everyone thinks and do what God has put in your heart.

God will put a new testimony in your mouth! You may think there is a lot wrong with you, but there is also a lot right with you. God is continually shaping and molding into the person He wants you to be. Stop focusing on what you can’t do, and start focusing on what God can do.

Serve God and worship Him and continue to seek His will. How? You have to establish a passionate relationship with God’s Word. Believe His Word, trust His Word, study His Word, thank Him for His Word. But always remember the devil will do everything he possibly can to lure you away from God. The devil does not want you to grow in the knowledge of King Jesus.

Many people never seriously read the Bible! But you need to be a student of God’s Word and doer of God’s ways. Be a Christian that reads scripture and prays. The Holy Spirit won’t adjust to you, you must adjust to Him! Use your voice to worship Him and lift up the name of Jesus! Now, raise your hands and say, “I live to please God, more and more!”